The intellect is a great danger to creativity…because you begin to rationalize and make up reasons for things, instead of staying with your own basic truth—who you are, what you are, what you want to be. I’ve had a sign over my typewriter for over 25 years now, which reads “Don’t think!” You must never think at the typewriter—you must feel. Your intellect is always buried in that feeling anyway. …The worst thing you do when you think is lie—you can make up reasons that are not true for the things that you did, and what you’re trying to do as a creative person is surprise yourself—find out who you really are, and try not to lie, try to tell the truth all the time. And the only way to do this is by being very active and very emotional, and get it out of yourself—making things that you hate and things that you love, you write about these then, intensely.
— Ray Bradbury
Not lying to yourself, not dodging the truth you know down deep, mining what you hate and bringing it to light—one difference between work that matters and work that goes away.