I’m grateful every day for the nearly invisible perfect things that I count on. My car starts every single time. The water in my tap doesn’t make me sick, ever. The thing in the jar is the same thing that was in the jar the last time I bought it… but, and I feel spoiled to say this, I take the perfect for granted. I’m way more interested, and spend far more time and money on the imperfect things, the things that might not work, the ideas and services and products that dance around the edges. If you’re going to offer something that’s imperfect, by all means, make it as good as you possibly can, but embrace the fact that you’re not selling perfect. You’re selling interesting. You’re selling possibility. You’re selling connection.
Seth Godin's reaction on learning that the first 250 pages of his new book shipped with some of the pages bound upside down.
Wabi-sabi: Only vaguely definable, the Japanese appreciation of the aesthetic of the imperfect, impermanent, and incomplete, of the humbly unconventional. Leonard Koren 1 has written two commendable books about it, Wabi-Sabi for Artists, Designers, Poets & Philosophers, and Wabi-Sabi: Further Thoughts.
1 Leonard Koren's website may be found here.