We know very little about the symbolic life of animals, but one of the most fascinating aspects of human beings is our great capabilities to create and interpret symbolism, as well as our ability to make abstractions concrete. In many ways, this is the genesis of creativity. The notion of making things special and the identification of something as special or unique—and the relationship to that thing as special and unique—are the heart of worship and the heart of creativity itself.
Worship is really about the call and response for connection. In the process of worshipping God, what you are doing is establishing a connection through song or dance or prayer. What people may not recognize is that in that process, they are letting go of seeing God as an “all-powerful being.” What they are doing when they are worshipping is having a one-to-one chat, a heart-to-heart about “what’s going on with me, what’s going on with you, what’s going on with the world.” During the process of worship, you ignore the sense of separation that you may feel in the other times of your life. The process of worshipping is the process of connecting.
Our desire to be led is tied to the desire to connect, and sometimes we are led astray or led to do things that disconnect us from others, as opposed to connecting us with them.
Dori Tunstall, design anthropologist, as quoted by Debbie Millman in Brand Thinking and Other Noble Pursuits.